Hugs & Things 2.0
Time for a new chapter
After 12.5 years of building, expanding, and continually adding new things, I’m now consciously choosing to focus.
Hugs & Things has grown enormously over the past few years. I’m proud of that. At the same time, I realized that more isn’t always better. The collection grew, the choices multiplied, but the bigger picture slowly faded into the background.
This step feels like a natural next phase for me. Not because I have to, but because it feels right. I want to work with a collection that’s strong as a whole — colors that complement each other, work well together, and remain consistently available. Fewer loose ends, more cohesion.
With Hugs & Things 2.0, I’m bringing my range back to a core collection of 75 colors. A carefully chosen selection that comes together to create a calm, clear, and easy-to-coordinate whole.
The basic shapes will remain available in these 75 colors. This leaves plenty of room to create, but with more direction and clarity.
The remaining colors and many other products will be phased out. Figure beads and accessories will be selected more carefully over time, so everything works better together and the collection is stronger as a whole.
Below, you’ll find an overview of all the practical information and answers to frequently asked questions.
Frequently Asked Questions
What exactly does Hugs & Things 2.0 involve?
Hugs & Things 2.0 means I’m redesigning my collection.
I’m reducing the range to 75 core colors that work well together and form a cohesive whole. Basic shapes will continue to be available in these colors.
I’m making gradual choices about the figurine beads and accessories, so everything fits together better and the collection is easier to navigate.
The result is greater focus, more cohesion, and a clear direction for the years ahead.
What does Hugs & Things 2.0 mean for business customers?
For business customers, this means a more consistent and easier-to-coordinate range with a clear core of 75 colors.
Based on what you’ve ordered most often lately, I’ve made a considered, well-founded choice about which colors will stay and the direction I want to take..
By working with a fixed core collection, I can manage inventory more strategically and ensure greater stability and consistency. That makes it easier to buy with confidence and keep your own collection stable.
When does menopause start?
On Monday evening, March 2, the transition to Hugs & Things 2.0 begins. From then on, items that are not part of the core collection will be discontinued.
How can I get a discount?
The discount is applied to each product.
So you’ll see the adjusted price directly on the sale items in your shopping cart, rather than as one total discount amount at the bottom.
Before checking out, please make sure the code has been entered and the prices have been adjusted.
The discount applies only to products included in the sale.
Why don't I see any discount?
First, check that you entered the code SALE2026 at checkout.
The discount is applied per product, so you’ll see the adjusted price directly on sale items in your cart, rather than as one total discount amount at the bottom.
Still not seeing a price adjustment? It may be because:
- The product isn’t part of the sale
- The code wasn’t entered correctly
- The code was removed while you were editing your cart
Not sure? Feel free to get in touch and I’ll take a look with you.
What does “to leave the collection” mean?
Items being discontinued will not be restocked. The remaining stock is being sold at an attractive discount. These items are available while supplies last.
Will colors or shapes that are leaving the collection come back later?
No. Items that are being discontinued will not be restocked.
Why are so many colors disappearing?
I have chosen to reduce my collection to 75 core colors. This means that around 80 colors are indeed being discontinued.
The range included colors that looked very similar or were harder to combine. By selecting more carefully, the remaining collection works well together and continues to cover the full color spectrum.
I made this choice carefully and thoughtfully, with an eye for cohesion, clarity, and a strong foundation for the years ahead.
Will enough colors remain available?
Yes. The core collection of 75 colors remains the foundation of Hugs & Things. These colors have been carefully selected to work well together and include both neutral and more distinctive shades.
Will the figure beads remain part of the product range?
Yes. Character beads remain a very important part of the collection. However, I’m gradually working toward a selection that perfectly matches the core colors.
What happens to the accessories?
I also curate the accessories. Some products are being discontinued. Where appropriate, they will be replaced with accessories that are easier to combine and better suited to the new, more refined direction.
Does my B2B discount also apply to sale items? (B2B)
The sale discount applies to products that are being discontinued. The B2B discount is calculated in the shopping cart according to the applicable terms and conditions.
Can I combine sale items with discount codes or reward points? (Consumer)
The sale discount applies to products that are being discontinued. Any automatic volume discount will be applied automatically, and you can redeem loyalty points for an additional discount.
Keep B2B orders a priority during the sale? (B2B)
Yes. B2B orders continue to receive processing priority as always, so you can continue to meet your own delivery times.
Can I still reorder something if it is almost sold out?
While supplies last. Items being discontinued will not be restocked.
Are orders shipped later during the sale?
I do my utmost to stay within the usual shipping time. Due to high demand, shipping may sometimes take a little longer, especially at the start of the sale.
Can I combine orders or have something added later?
During the sale, it is not possible to combine orders.
If you place multiple orders, they will be shipped separately, and any shipping costs will apply to each order. The usual discount code for additional shipping (VERZENDEN) is temporarily not valid during the first week of the sale.
Can I pick up my order or come by to shop?
Orders can be collected by appointment.
Due to the expected rush at the start of the sale, it will temporarily not be possible to make an appointment to shop in person during the first two weeks.
This allows me to process all orders carefully and as quickly as possible.
How long does the sale last?
The sale runs while supplies last.
What if a product is discounted further later?
During the sale, discounts may be adjusted at a later time. Some items may be discounted further later on.
Price differences are not refunded on previous purchases.
If you want to be sure an item is available, I recommend not waiting too long to order. Items being discontinued are available while stocks last.
I recently bought a color cord. What does this mean for me?
The current color fan deck will remain usable during the transition.
However, some colors will be discontinued, meaning the fan deck will eventually no longer be fully representative.
Customers who purchased a color fan deck in the past six months will receive an updated version free of charge when the new fan deck launches. It will be included with a new order.
More information will follow when the new color fan deck becomes available.